There are tourists—and then there are travelers who truly experience a city. If you want to dive deep into the soul of Amsterdam, skipping long lines and saving big while doing it, the I Amsterdam City Card is your golden ticket. This smart, stylish pass is more than just an access tool—it’s your all-in-one cultural key to one of Europe’s most vibrant cities. Museums, attractions, public transport, canal cruises, and even bike rentals—everything is wrapped into one powerful card designed to help you see and do more with less hassle.
One Card, Countless Experiences
The I Amsterdam City Card is designed to give you freedom, flexibility, and a true sense of discovery. Whether you’re spending 24, 48, 72, 96, or even 120 hours in the city, there’s a version of the card tailored for your trip. From the moment you activate it, the card grants you free access to over 70 of Amsterdam’s best museums and attractions, including the Rijksmuseum, NEMO Science Museum, Stedelijk Museum, and the enchanting ARTIS Zoo. You won’t need to fumble with cash or queue up for individual tickets—just flash your card and walk right in.
Cruise the Canals Like Royalty
You can’t visit Amsterdam without gliding along its iconic canals—and the I Amsterdam City Card makes it effortless. Enjoy a free canal cruise, included with every card, and see the city’s historic architecture and romantic bridges from a unique perspective. Day or night, these cruises are a highlight for many travelers. Some even offer audio guides or drinks on board, turning your ride into a floating experience you won’t forget. And yes, you can book your cruise time in advance—convenient, just like everything else with this card.
All Your Transport Covered
Say goodbye to the hassle of buying tram, metro, or bus tickets. The I Amsterdam City Card comes with unlimited access to the GVB public transport system, which covers trams, buses, and metros within the city for the duration of your card. Getting from the Van Gogh Museum to De Pijp or from the Jordaan to Amsterdam-Noord is smooth and stress-free. The best part? Everything is contactless and modern—you can simply scan your digital card via your phone.
Hidden Gems and Lesser-Known Museums
Sure, you’ll hit the big names—but the real charm of Amsterdam often lies in the unexpected. The I Amsterdam City Card includes access to smaller, fascinating museums that many travelers miss. Think the Micropia Museum, where microorganisms come to life, or the Museum Het Schip, a celebration of Amsterdam School architecture. These hidden treasures give you a richer, more complete experience of the city, and they’re all part of the card’s magic.
Top Sellers and Best Experiences with the Card
Some of the most popular spots among cardholders include the Rijksmuseum, where Dutch masterpieces by Rembrandt and Vermeer take center stage. The Van Gogh Museum (available with a timed slot) is another must-visit, home to the world’s largest collection of works by the troubled genius. Families love the ARTIS Zoo and NEMO Science Museum, while romantics head straight for the canal cruise or a visit to the Muiderslot Castle just outside the city. The most redeemed perks? Rijksmuseum, canal cruise, and transport—because they offer incredible value and unforgettable experiences.
Digital, Smart, and Seamless
Gone are the days of bulky paper passes or having to pick something up at a kiosk. The I Amsterdam City Card is completely digital. You download it to your smartphone, activate it when you’re ready to begin, and start exploring. You can even book time slots for museums or attractions directly through the app. It’s all streamlined, eco-friendly, and designed for modern travelers who value both ease and efficiency. And yes, the card also works offline once downloaded—perfect for international visitors avoiding roaming charges.
Designed for Real Explorers
The I Amsterdam City Card isn’t just for first-timers. It’s also a brilliant tool for seasoned travelers who want to revisit their favorite spots, explore beyond the city center, and dive deeper into Dutch culture. You can even use the card to visit neighboring gems like Haarlem or Zaanse Schans, where windmills, traditional crafts, and historic architecture offer a refreshing change of pace. With over 70 included locations, there’s always something new to discover, even on your second or third trip to the city.
Sustainability and Smart Tourism
Amsterdam is a city deeply committed to sustainability—and the I Amsterdam City Card aligns perfectly with that vision. By using public transport, skipping unnecessary paper tickets, and accessing eco-conscious attractions, you’re actively contributing to smarter, more responsible tourism. The card encourages movement beyond the overcrowded tourist zones, helping to preserve Amsterdam’s charm while giving travelers a richer, more local experience. It’s not just a pass—it’s part of a better way to travel.
Why You Should Grab One for Your Trip
In a city known for its canals, culture, and charm, the I Amsterdam City Card is the easiest way to tap into it all without wasting time or money. It’s flexible, fast, and filled with value. Whether you want to see Rembrandt’s masterpieces, sip coffee in a secret courtyard, or take a boat ride through centuries of history, the card gives you the key. So skip the lines, explore deeper, and make every hour in Amsterdam count with this all-access travel essential.
