In a market full of fast fashion and one-size-fits-almost-nobody, Glamorise stands tall as the brand that really gets it—especially when it comes to designing lingerie for fuller figures. With more than 100 years crafting bras that support, shape, and celebrate curvier bodies, Glamorise isn’t chasing trends. They’re setting the standard.
From its iconic wire-free comfort collections to ultra-engineered sports bras worn by real women with real bodies, Glamorise is a brand that blends heritage know-how with modern-day innovation. No gimmicks. No unrealistic promises. Just functional, feel-good support tailored to women who deserve better than generic sizing and confusing contour names.
Glamorise doesn’t believe that you have to choose between comfort and beauty. They deliver both, and then some.
Let’s dive into why this brand continues to win wardrobes—and hearts—one bra at a time.
The Glamorise Legacy: Designed for Real Support Since Day One
Founded in New York in 1921, Glamorise started with a mission that still feels radical: create supportive, comfortable bras specifically for full-busted, full-figured women. Back in the day, when lingerie was mostly about looks and less about how anything actually felt, Glamorise quietly stepped in to make bras that reshaped the experience—literally and figuratively.
Fast forward a century, and they’re still innovating. The brand engineers every style in their own New York City design studio, focusing on fit, function, and feeling fabulous for sizes B to K. That’s right—this isn’t a brand that adds a few extended sizes as an afterthought. Designing for curves is the blueprint.
And that commitment keeps their bras off the clearance rack—and firmly in the daily rotation of loyal wearers around the globe.
Collections That Support Every Kind of You
Whether you’re lifting at the gym, lounging on a Saturday, or dressing up for a night out, Glamorise has your back—literally. Their collections are sleek, supportive, and smartly designed to handle everything from high-intensity workouts to all-day wear.
Let’s break down the Glamorise MVPs:
- MagicLift®: Their bestselling wire-free bra line that features a built-in support band to lift, shape, and stay cloud-soft—all without a single underwire in sight.
- WonderWire®: For those who love a little more sculpt and shape, this line features a cushioned wire system that never pokes or pinches and gently contours your curves.
- Sports Bras: These aren’t just stitched-up bras pretending to be workout-ready. Glamorise sports bras are tested on real active women and feature bounce-control panels, full-coverage cups, and moisture-wicking performance fabric.
- Full-Figure Wire-Free: Perfect for everyday, this collection focuses on simplicity and softness while still holding everything exactly where it belongs.
- Front-Closure Styles: Game-changing for anyone with mobility concerns, front-close bras offer confidence and convenience without compromising support.
Each collection is built on the principle that comfort doesn’t mean compromising style—and support should never come with a sigh.
MagicLift®: The Wire-Free Wonder That Changed Everything
Let’s take a moment to bow down to the MagicLift® Original Support Bra—a product so beloved that it’s become synonymous with Glamorise itself. This wire-free icon works its, well, magic with a unique criss-cross band design inside the cup that lifts, separates, and supports without the discomfort of traditional wires.
Why is it such a bestseller?
- Ready-for-anything lift & separation
- Cushioned straps that lay flat and don’t dig in
- Breathable fabric blends that move with you
- Available in band sizes up to 58 and cup sizes up to K
MagicLift isn’t just popular because it works—it’s a game-changer for anyone who’s ever resigned themselves to the idea that “pretty bras aren’t made for my body type.” Turns out, they are—you just hadn’t tried Glamorise yet.
The Sports Bra Collection Winning Over Active Curvy Women
If you’ve ever tried to find a sports bra that actually contains the motion without flattening your chest into a pancake… you already understand the struggle. That’s exactly why Glamorise Sports Bras have cult status among both gym-goers and casual walkers alike.
Top picks include:
- No-Bounce Camisole Sport Bra: With breathable mesh insert and full coverage design, this bra is perfect for everything from jogging to aerobics.
- Custom Control Sport Bra: Features adjustable bounce-control levels so you can wear it for yoga andthat high-intensity interval training—without changing bras.
- High-Impact Underwire Sports Bra: Designed with WonderWire tech to stay put (and stay comfy) during serious movement.
These bras don’t slip, stretch weird, or require an Olympic wrestling match to take off post-workout. And once customers try one, they almost always come back for another.
Size Inclusivity Done Right
Glamorise doesn’t treat extended sizing like an afterthought—it’s the core of everything they make. With bra sizes ranging from B to K cups and band sizes up to 58, they cater to curvy women in all shapes, not just the stereotypical hourglass ideal.
Better yet, the sizing is consistent, easy-to-understand, and thoughtfully designed to fit real proportions—with wider straps, U-shaped back bands, and supportive cuts that keep lift and comfort balanced, even after (many) washes.
Translation? You don’t need to size up “just in case.” Glamorise fits like it’s made for you. Because it was.
The Beauty in the Details: Crafted, Not Mass-Produced
Sure—it’s easy to fall in love with a product when it works. But it’s the quality craftsmanship of every Glamorise bra that keeps people gushing. Each piece is sewn with care. Straps are wider and soft but never flimsy. Clasps are robust. Stitching is strong. And straps don’t just promise “no slip”—they actually don’t slip.
Designs range from functional basics to lacy, vibrant, and subtly sexy. But even their most minimalist options still feel elevated. Even more? All styles are designed in-house, by women who understand what people really want out of their bra: zero fuss, maximum support, and just enough cute to feel special.
Online Shopping Made Ridiculously Easy
Let’s hear it for Glamorise’s size-friendly, no-shaming scroll-through online store. Every product page comes with real size models, easy-to-follow fit notes, and style suggestions for layering or pairing.
Their Bra Size Calculator is smooth, accurate, and trustworthy—especially paired with their fit guide and customer reviews.
Shipping is fast. Returns are straightforward. And honestly? Their bundles and promo packs make it super easy to stock your drawer without draining your wallet.
Final Thoughts: Glamorise Isn’t Just About Bras—It’s About Empowerment
At the end of the day, Glamorise isn’t selling lingerie. They’re selling liberation. They’ve made it their mission to empower women of all shapes and backgrounds to feel strong and supported—whether that means smashing a high-impact workout or just reclaiming comfort in daily wear.
Their bras reshape more than curves. They reshape expectations—about what comfort, style, strength, and self-love should look and feel like.
Whether you’ve been burned by poorly made bras in the past or you’ve just assumed nothing better exists for your body—Glamorise is here to prove you wrong (in the best way).
This isn’t lingerie made for the gaze. It’s made for you.
