If you’ve never heard of Laurastar, don’t worry—you’re not alone. But once you do discover it, it’s hard not to wonder how you ever settled for anything less. Born in Switzerland with a passion for perfection and powered by cutting-edge tech, Laurastar is more than just a premium ironing brand. It’s a lifestyle upgrade disguised as a household essential.
Let’s face it—ironing is one of those chores that rarely inspires excitement. But Laurastar doesn’t just make irons; they make ironing systems. Think high-performance steam, sleek Swiss engineering, and a quiet confidence that makes every wrinkle tremble. Whether you’re a fashion lover, perfectionist homemaker, or a pro stylist, there’s a Laurastar for you.
Steam Like You Mean It: The Tech That Sets Laurastar Apart
Here’s the thing—most ordinary irons simply rely on heat and heavy pressing. Laurastar? They turn your average appliance into a smart, high-performance garment care system. The beating heart of their technology is the Dry Microfine Steam (DMS): ultra-fine, powerful steam that penetrates fabrics deeply without soaking them. The result? Kills bacteria, refreshes materials, and leaves everything impressively crisp—without aggressive heat.
It’s not just about looking good either—Laurastar’s steam systems eliminate up to 99.9% of viruses, germs, and dust mites, all without chemicals. So not only do your clothes look better, they’re actually cleaner too.
Now that’s how you reinvent a chore.
From Classic to Compact: Systems That Suit Every Space
Laurastar knows one size never fits all. That’s why they’ve meticulously designed collections to cater to different lifestyles and living spaces. Whether you’re a downtown apartment minimalist or managing laundry for a household of six, they’ve got a setup that fits without forcing.
Some fan-favorite collections:
- Laurastar Lift: Portable. Beautiful. Powerful. This all-in-one steam generator is compact and ultra-light, with a shoulder strap and hook so you can carry it room to room. Perfect for quick refreshes, steaming curtains, or bringing back life to a blazer before heading out.
- Laurastar Smart: Think full-on, intelligent ironing. These systems feature intelligent sensors, active ironing boards (yep—there’s suction and blowing involved), and automatic steam. It adjusts as you move, making ironing… dare we say… intuitive?
- Laurastar Go: Entry-level, but still packed with Swiss quality. Compact design, efficient steam, and affordable enough to make your first Laurastar experience unforgettable.
With their striking designs and soft-touch materials, each system feels more like a curious gadget from a futuristic film than something your mum used to battle linen sheets. But functionality? Top gear.
Bestsellers Worth Every Penny
There’s a reason people come for one product and end up buying the whole system. Among Laurastar’s bestsellers, three models constantly top carts across Europe and beyond:
- Laurastar Lift Xtra – A hybrid between high-performance steamer and traditional iron, it’s portable, quick to heat, and powerful enough to tackle even thick denim. Plus, it looks like modern art.
- Laurastar Smart U – The Bentley of the brand. Features include a connected mobile app, automatically released steam, and 3D soleplate. Seriously, if technology could love fashion, this is how it would express itself.
- Laurastar Lift Pure White – Sleek, simple, and surprisingly strong. A beautiful balance between form and function, this model’s modern aesthetic makes it a popular gift and wedding registry item.
These models are bestsellers for good reason. Users rave about the time saved—ironing that used to take 45 minutes now takes 15—and the way even lower-quality fabrics suddenly look designer-level fresh.
Safe For Delicates, Tough on Time
Let’s be honest—ironing silk or cashmere with a regular iron? Stressful. With Laurastar, fabrics behave better. Because of the lower heat and super-fine steam, delicate fibers stay intact while dense materials like wool or cotton benefit from even distribution.
Got sequins? No problem. Embroidery? Bring it on. The smart steam knows its way around textures, meaning less switching settings and more just…gliding through the whole pile.
That balance of gentleness and effectiveness is a big part of why Laurastar products pop up in fashion ateliers and luxury hotels. But regular homes? That’s where it really shines. Who wouldn’t want their everyday wardrobe to look like it just stepped off a runway?
Beyond the Iron: Accessories That Elevate the Experience
Laurastar keeps expanding, and not just with new irons. Their accessories are game-changers on their own. From anti-scale cartridges (hello longer machine life) to protective soleplates for ultra-delicates and universal covers, everything is designed to elevate the process.
Ever struggle with those awkward shirt pleats or blazer pockets? Their MyCover ironing covers and 3D active boards stabilize even the most annoying-to-iron items. Your hands suddenly feel more skilled. Your wardrobe? More forgiving.
Even better, their latest launch—the IGGI handheld hygienic steamer—is turning heads. Portable and powerful, it takes steam cleaning on-the-go. Perfect for hotels, smelly cars, or even freshening up curtains without taking them down.
The Silent Luxury of Swiss Craftsmanship
You know what doesn’t come in a box? Peace of mind. And Laurastar delivers that with every model they ship. Every machine is a product of Swiss engineering, designed to last for years—not months. There’s elegance in that kind of sustainability.
You won’t find plastic throw-away vibes here. Laurastar systems are machines you grow with. They upgrade how you experience care. Not just care for clothes—but care for yourself, your space, and your time.
It’s luxury—but not in the flashy, try-hard way. It’s quiet luxury. The kind that speaks in crisp collars and wrinkle-free trousers rather than bold logos and bulky manuals.
Why Laurastar Is Building a Cult Following
There’s something oddly addictive about Laurastar. Once people invest in a system, they start caring more about fabric quality. They talk about ironing the way others talk about yoga—calming, meditative, even satisfying.
Is it fast? Yes. Powerful? Absolutely. But it’s also pleasing. The quiet whoosh of steam, the ergonomic rhythm, the sense that you’re preserving what you bought rather than burning through fast fashion. There’s pride in it. And for many, it becomes a weekly ritual they look forward to.
That says a lot in a world where “ironing” ranks just above “scrubbing the toilet” on most people’s chore lists.
Think It’s Just for Clothes? Think Again
Here’s where Laurastar gets playful. Beyond shirts and bed sheets, people are using their steamers for things like:
- Sanitizing face masks and reusable bags
- De-wrinkling table linens before dinner parties
- Refreshing upholstery without chemical sprays
- Smoothing seams after DIY home sewing projects
It’s not just a tool—it’s a whole-home partner. The kind of investment that keeps showing up for you, every week, in a new context.
And given the renewed global interest in hygiene and sustainable habits, Laurastar is riding a wave that’s not slowing down any time soon.
So Is It Worth It?
Let’s be real: Laurastar isn’t cheap. But it’s the kind of expensive that pays you back. In time saved, clothes preserved, money not spent on dry cleaning, and most importantly—peace of mind that what you’re using is smart, safe, and built to perform for years.
For anyone tired of replacing cheap irons, dealing with scorched shirts, or wasting energy on lackluster results, this is your sign. Trading up to Laurastar might be one of the most quietly powerful lifestyle upgrades you make this year.
And honestly? You’re going to look amazing doing it.
