If you’ve ever scrolled your way into fashion envy on Instagram, sighed at a perfectly styled satin slip dress, or wondered where all the effortlessly fabulous women shop lately—chances are, you’ve stumbled upon the one and only Pretty Lavish. Born in the heart of the UK, Pretty Lavish isn’t just a womenswear brand—it’s the wardrobe whisperer for the modern woman who wants timeless elegance with a bit of sass. It’s clean, classy, cool, and never tries too hard.
And let’s be real: in a world of fast fashion chaos and fleeting trends, Pretty Lavish offers something quietly powerful—pieces that make you look put-together without needing a stylist or an outrageous budget.
Let’s break down why Pretty Lavish is the go-to label for anyone who wants to keep their closet chic, comfortable, and seriously camera-ready.
Effortlessly Chic by Design
Pretty Lavish has one golden rule: you don’t need drama to be dramatic. Their design ethos is grounded in minimalism—but elevated. Think structured tailoring softened with luxe fabrics. Feminine silhouettes minus the fluff. Cool tones and rich neutrals, with the occasional pop of seasonal color to switch things up.
From silky midi skirts to oversized knits with perfect slouch, every piece feels wear-anywhere but look-at-me-all-day. One of the brand’s signature successes? Balancing form and comfort. It’s that sweet spot between “I could wear this to work or brunch” and “I want to live, sleep, and grocery shop in this outfit forever.”
The result? A closet full of pieces you’ll reach for over and over again—not just that one dress you bought for a wedding and never wore again.
From Bedroom Startup to Global It-Girl Status
What started as a small side hustle between two sisters—Stephanie and Samantha Frost—has blossomed into one of the UK’s most admired fashion labels worn by celebrities, style bloggers, and well-dressed humans worldwide.
Pretty Lavish grew through authenticity and smart styling: launching collections that spoke directly to a new class of fashion lovers. Women who want quality, versatility, and clothes that let them breathe. The sisters saw a gap between luxury designer price tags and throwaway fast fashion. And guess what? They filled it beautifully.
It’s now a globally loved brand stocked in retailers like ASOS and Selfridges. But even with the growth, Pretty Lavish has stayed real, which makes their community stick around.
The Collections We Can’t Stop Wearing
Every season, Pretty Lavish drops new edits that feel straight out of a capsule wardrobe dream. But some collections stand out—not just for clicks and sales, but for becoming part of people’s personal style stories.
1. The Occasion Edit
Floors need sweeping satin. Shoulders need glowy drama. This edit is where Pretty Lavish flexes their design muscles: slip dresses with side splits, one-shoulder gowns with clean lines, wrap silhouettes that flatter literally every body. Bridesmaids? Evening event? Beach wedding in Italy? Here’s your answer.
2. The Everyday Luxe Collection
This is where the magic lives: soft knit co-ord sets, relaxed tailoring, ribbed midi dresses, wide-leg trousers with silky texture. Every piece in this collection screams “chic but chill”—perfect for work-from-anywhere girls, Sunday lunch with friends, or an impromptu airport runway moment.
3. The Bridal Collection
Modern brides, rejoice. Whether you’re the one saying “I do” or just doing dinner with the bridal party, this collection is dreamy. White maxis, wrap-style minis, elevated jumpsuits. Think, intimate micro-wedding or fashionable courthouse ceremony vibes. It’s bridalwear that doesn’t feel costume-y.
4. The Knit Drop
A standalone hero. Pretty Lavish has a skilled hand when it comes to knitwear that hugs you just right. From oversized roll-necks to fitted full-length dresses with side slits, these pieces sell out fast every winter.
The Bestsellers That Never Stay in Stock
Let’s talk MVPs. Some Pretty Lavish pieces have officially reached cult status—they restock them, and they vanish again. Here’s what pretty much everyone’s wearing right now:
- The Esme Satin Wrap Dress
Timeless, flattering, universally chic. Whether you’re channeling 90s Kate Moss or planning your bridesmaids’ outfits, this dress hits all the marks. The wrap shape means it works for EVERY body, and the shine? Subtle but luxe. - The Sienna Co-ord Set
Thank you, fashion gods. This slouchy knitwear set with wide-leg trousers and a matching sweater is the new workwear. Comfort meets confidence. WFH queens, this one’s for you. - The Camille Midi Dress
The kind of dress you throw on with gold hoops and a low bun, glide into the room, and collect compliments with zero effort. It transitions from wedding guest to dinner date like a pro. - The Phoebe Blazer
Tailored but soft, oversized but shapely. It’s the layering piece literally everyone needs and somehow always sells out in beige, black, and taupe. Add jeans and heels and you’re good for any meeting, any hour.
So yes—they’re popular for a reason: they fit real bodies, feel good to wear, and don’t scream for attention, but always get it.
Thoughtful, Sustainable Choices
Pretty Lavish also isn’t turning a blind eye to fashion’s sustainability crisis. They’re constantly reviewing their supply chain and production practices to reduce their environmental impact.
The brand uses made-to-last fabrics, limited production runs to avoid waste, and works with ethical European factories. Will every item be 100% eco-made? Maybe not yet. But they’re one of the few brands that talk about it transparently and show consistent, visible progress.
They also encourage circular fashion habits by designing timeless, multi-season pieces that won’t feel “out” next year—and styling them in endless combos online with their community.
Celebrity and Influencer Love
When you see someone like Maya Jama, Rochelle Humes, or Mollie King in Pretty Lavish, you’re not entirely surprised. It’s their vibe: effortlessly pretty, camera-perfect, and comfortable.
But celebs are only part of the movement. One of the brand’s strongest superpowers is how well their clothes translate across Instagram feeds. Scroll and you’ll spot Pretty Lavish on cool mums, content creators, boutique shop owners, and women who just know their angles.
The brand doesn’t chase hype. It creates it by dressing real women who inspire their followers. And in return, it builds an organic trust that no marketing campaign can fake.
Accessible Luxury That Works
This might be the brand’s most genius play: giving you elevated fashion at surprisingly approachable prices. The Esme gown feels like a designer piece—yet costs a fraction of what you’d pay at a luxury store. And unlike many affordable lines, the quality holds up.
You’re not just buying an outfit—you’re investing in confidence. In credibility. In pieces that earn their cost per wear in weeks, not years.
And with international shipping, flexible returns, and gorgeous packaging that makes you want to film your unboxing (go ahead, we won’t judge), the entire Pretty Lavish experience is smooth, smart, and undeniably stylish.
Pretty Lavish Isn’t Fast Fashion—It’s Forever Fashion
Let the TikTok trends come and go. Pretty Lavish is for the woman who walks into a room—not to scream for attention—but to own the space with quiet grace and serious style. Every collection, sweater, and slinky dress from this brand is built with long-term love in mind.
It’s fashion without shouting, elegance without extras, and everyday wear that feels just the right amount of “extra.”
So if you’re looking for staples that feel like statements––Pretty Lavish is your new best-dressed secret.
