In a world where smoking is fading fast and innovation is redefining habits at every puff, RELX has managed to land itself right in the center of the vapor revolution. And not by accident. This isn’t one of those brands that rides the hype wave only to vanish in a mist of mediocre tech and flashy packaging. RELX is calculated, smart, beautifully designed—and perhaps most notably—obsessed with quality.
Whether you’re transitioning away from cigarettes, curating your perfect flavor hit, or just looking for a pocketable device that packs some visual finesse, RELX hits all the right notes. It’s not trying to be the loudest brand in the room—it’s just quietly crafting a better experience than most in the game.
Let’s spark up the details on what makes RELX a bestseller, the collections people can’t stop talking about, the updates that keep it top-tier—and why its loyal following only keeps growing.
Clean Design, Cleaner Experience
Let’s start with the feel. RELX devices are built with form and function so tightly intertwined, you almost forget you’re holding a vape pen. They’re minimal, weightless, and almost absurdly sleek—think Apple-level polish with a whisper of futurism. The smooth matte finishes, satisfying magnetic pod clicks, and soft LED pulses make it feel like tech you’re proud to carry, not hide at the bottom of a drawstring bag.
But that subtle design hides some serious performance power. RELX devices are engineered with SuperSmooth™ technology, which includes a constant power output, optimized airflow, and barely-there draw resistance. Translation? Inhale feels effortless, consistent, and crazy satisfying—every single time.
For users transitioning from smoking or other brands, that smoothness is the difference between trying and sticking.
Flavor Game? Untouchable.
Okay, let’s be honest—flavor makes or breaks the vaping experience. RELX didn’t just stock its catalog with generic tobacco and fruit mashups. No, they’ve taken the flavor journey seriously. You’ve got profiles that mimic familiar tastes, but layered with nuance—from the deep notes of Rich Tobacco to the fizzy brightness of Fresh Red (yes, it tastes just like real cola, and no we’re not exaggerating), every pod is tuned to deliver a balanced, vivid puff.
And the Infinity Pods Collection? Game-changer. They use ceramic atomizing layers with an 11-layer structure that keeps flavor crisp and vapor consistent from pod start to finish. No burnt taste, no bleeding flavors between changes, no unpleasant aftertastes. Just low-key gourmet, in vapor form.
The top sellers? Menthol Plus, Ludou Ice, and Dark Sparkle remain fan favorites, but newer inclusions like Tangy Grape and Amber Tobacco are quickly rising the ranks. You’ll find something that hits your perfect note, whether you’re into smooth tobacco shades or tropical candy sparkle.
The Iconic Infinity and Essential Devices
Let’s talk hardware. RELX offers a suite of devices, but two stand tall: The RELX Infinity and the RELX Essential.
Infinity is honestly a flagship masterpiece. It’s the iPhone of vapes. With its award-winning design (yes, it’s won actual international design prizes), dual charging contacts, and leak-resistant maze airflow, it gives you 350 to 400 puffs per pod and a quick recharge to keep your flow smooth. It even has SmartPace—sensing and alerting you if you’re puffing back-to-back too often. Practical and responsible.
The Essential, as the name implies, strips things down to just what you need. Same RELX flavor pods, same satisfying draw, but at a more accessible price point and with basic build—perfect for first-timers or those wanting a backup device in their pocket. Still gorgeous. Still rocks that slick LED glow ring.
Both work seamlessly with RELX pods, which click magnetically into place and activate instantly—no buttons, no nonsense.
Global Expansion and Modern Appeal
RELX was originally born in China, but it’s now spanning the globe—servicing users in 30+ countries, with flagship stores, kiosks, and glowing reviews popping up everywhere. Its global reach comes not just from market presence, but from wide user appeal: fashion-conscious urbanites, former smokers, tech lovers, and even casual vapers looking for a reliable pocket pick all find comfort in the RELX vibe.
Part of their smart strategy? Global flavor lineups that adapt. You’ll find custom flavors based on location and local regulations, which gives users a more personalized, relevant experience wherever they’re based. This level of cultural sensitivity and localization? It’s rare in a landscape full of copy-paste branding.
You also can’t ignore how RELX is bridging the East and West with design collaborations, limited editions, and influencer partnerships that feel modern without being cringe.
Innovation That Stays User-First
RELX doesn’t just launch a premium device and coast on that quality. They’re always spinning newer tech into their experience. SmartPace is one of them. There’s also the LEAF Lab, RELX’s dedicated research and testing facility, where airflow dynamics, atomizer upgrades, and e-liquid compositions are constantly being tuned.
In 2023, RELX rolled out the Infinity Plus, a subtle enhancement to its already iconic Infinity—extending battery life, improving leak resistance with better engineering around the pod seal, and refining temperature control. It’s always evolving, and it’s always based on user feedback.
There’s also word of app integration, smart device syncing, and customization options coming down the pipeline. If the rumors of a full smart RELX dashboard on mobile are true, we’re talking serious lifestyle utility—not just tech for tech’s sake.
Responsible, Sustainable, and Transparent
Despite living in a niche that’s still heavily scrutinized, RELX takes safety and responsibility seriously. They’ve established their own Golden Shield Program for product legality, counterfeit detection, and regulatory compliance. Their packaging is tamper-proof, their pods are traceable, and their marketing is focused away from underage users—opting instead for clear communication and physical store control.
Sustainability isn’t an afterthought either. RELX recently began trials of pod recycling programs in multiple stores and regions, with full-scale deployment being tested for 2024 and beyond. This kind of real action—not PR fluff—moves the brand well ahead of its competitors in terms of ethics.
When you choose RELX, you’re not just choosing what looks good. You’re also backing a brand that’s doing the work.
The Community Behind the Cloud
There’s something quietly electric about the RELX user base. Because the experience feels premium, the community is filled with fans who truly geek out over their device choices, flavor pairings, and vape hacks. There’s less noise, more creativity.
From Reddit threads to TikTok reveal unboxings, the vibe is solid. It’s not “power clouds” or bro-tank culture—it’s clean setups, minimalist style, and lifestyle integration. It cuts across demographics. College students. Architects. Designers. Even baristas with an eye for detail. RELX is for those who pay attention, and users treat it like a detail worth noticing.
Especially in Southeast Asia and parts of Europe, RELX pop-ups and events are building low-key cult followings, offering sneak peeks and exclusive testing. It’s not just a vape—it’s a scene.
So Why Is RELX Still at the Top?
Put it all together: clean design, flawless delivery, knockout flavor, obsessive tech detail, and a customer-first mindset—and you’ve got a brand that doesn’t just sell vapor. They sell a feeling. Everything is intentional, from how it feels in your hand to how it hits in your throat. And the brand isn’t slowing down. New collections, upgraded builds, and global expansions are all rolling out as you read this.
In a market flooded with one-and-done products, RELX stays relevant because it feels essential—not just trendy. It earns users rather than captures them. And that’s probably the most important factor of all.
