When it comes to hitting the slopes and carving up some serious powder, one name stands above the rest: Burton Snowboards. Since 1977, Burton has been the go-to brand for snowboarders of all levels, from the rookies just finding their balance to the pros who make it look effortless. But what makes Burton the king of the snowboarding hill? Let’s dive into what makes this brand such a legend in the winter sports world and why it’s the ultimate choice for anyone looking to shred like a pro.
The History of Burton: Born in a Barn (Literally!)
Burton’s story began in the most unassuming of places—a barn in Londonderry, Vermont. Back in the late ‘70s, Jake Burton Carpenter wasn’t content with the traditional skiing scene. He wanted more—he wanted to ride sideways, glide down mountains with style, and turn winter into a playground. What came out of that vision? The very first Burton snowboard. And just like that, snowboarding went from a quirky idea to a global phenomenon.
It didn’t take long for Burton’s boards to gain traction (pun intended). By the mid-‘80s, Burton snowboards were the standard for anyone who wanted to experience the rush of carving through fresh powder. Over the years, Burton has continued to push boundaries and evolve, cementing its place as the go-to brand for snowboarding enthusiasts across the globe.
Why Burton Snowboards Stand Out: Innovation at Every Turn
Cutting-Edge Tech
What sets Burton apart from the rest? For starters, Burton is all about innovation. The brand has been at the forefront of snowboarding technology for decades, and it shows in every snowboard they drop. Whether it’s new materials, improved designs, or mind-blowing technology, Burton stays ahead of the curve, constantly redefining what a snowboard can do.
Take the Burton Channel System, for example. This tech makes it super easy to adjust bindings for a more personalized ride, giving maximum control. No more dealing with traditional mounting systems—just lock it in and go.
Versatility for All Riders
Whether you’re just starting out or a seasoned pro, Burton has a snowboard for every level of rider. Burton doesn’t believe in a one-size-fits-all approach. Instead, they create a range of boards that cater to different styles, terrains, and skill levels.
For those just dipping their toes in the snow, Burton’s beginner-friendly boards, like the Burton Instigator, offer a smooth, forgiving ride with easy turn initiation. On the flip side, expert riders who want a board with attitude might go for the Burton Custom X, which brings precision and power to the table for those looking to rip down black diamonds.
Sustainability at Its Core
Not only is Burton shredding the slopes, but it’s also helping save the planet. With a strong focus on sustainability, Burton is committed to minimizing its environmental impact. Burton uses eco-friendly materials, supports fair labor practices, and even holds B Corporation certification—meaning it meets the highest standards of social and environmental performance.
If you’re looking to keep your carbon footprint small while still going big on the mountain, Burton has you covered.
Gear Beyond Boards: The Full Burton Experience
It’s not just about the boards—Burton’s range of gear has everything a rider needs to conquer the mountain. Jackets, boots, gloves, beanies, bags—you name it, Burton’s got it. And just like their snowboards, the gear combines style, functionality, and top-tier tech, so you’re always riding in comfort and looking good doing it.
Outerwear That Gets It
Burton’s outerwear game is strong, and the designs are packed with tech. Take the AK GORE-TEX Pro 3L jacket, for example—this bad boy is not only waterproof and windproof but breathable too, so no overheating on those spring shred sessions. Layer it with one of Burton’s puffies or fleeces for extra warmth on frigid days, and you’ve got yourself a killer combo.
Boots Built for the Ride
When it comes to snowboarding, comfort starts from the ground up, and Burton knows it. Their boots are designed to be comfortable while giving riders the support and flexibility they need. Whether it’s the Burton Ion for hardcore performance or the Burton Mint for beginners looking for an easy break-in period, Burton boots deliver comfort and durability with every step—or carve.
Bags, Boards, and Travel Gear
Traveling to hit the slopes? Burton’s bags and luggage are built tough, so gear arrives at the destination safe and sound. The Wheelie Gig Bag is a favorite among travelers for its durability and spacious design. No more worrying about dings and scratches during transport. Just pack up, roll out, and get ready to ride.
Burton’s Snowboarding Community: More Than Just a Brand
What’s cool about Burton is that it’s more than just a brand—it’s a lifestyle. Burton is all about building a community, supporting the sport, and giving back to the culture that made snowboarding what it is today. From sponsoring world-class riders to hosting epic snowboarding events like the Burton U.S. Open, Burton is deeply connected to the snowboarding community.
Burton’s Epic Collaborations: Merging Style with Shred
Burton doesn’t shy away from teaming up with other brands and designers to push the envelope when it comes to style. Whether it’s a collaboration with Carhartt for some heavy-duty gear or a limited-edition drop with Red Wing Shoes, Burton keeps things fresh with killer collabs that bring a whole new level of style to the slopes. The Burton x Disney collab featuring iconic Mickey Mouse imagery is just one example of how they manage to keep things playful while keeping it functional.
Buying Burton: The Best Gear is Just a Click Away
With Burton, finding the perfect board or gear is as easy as navigating their user-friendly website. Whether it’s selecting the latest boards or customizing your ride with the Burton Configurator, their online shop is fully loaded with all the best products. Even better, Burton offers solid customer service, a 30-day return policy, and warranties on its gear, so you can ride easy knowing they’ve got your back.
Burton doesn’t just stop at selling—its site is also loaded with tons of resources, from how-to videos to rider tips. Whether it’s figuring out what board to buy, finding your perfect boot size, or learning how to stomp that first trick, Burton’s got all the info to keep you progressing.
Wrapping it Up: Burton Is More Than Just Boards
Burton Snowboards isn’t just a brand—it’s a movement. From the invention of modern snowboarding to its dedication to sustainability and innovation, Burton continues to shape the way people experience winter sports. Whether a beginner or a seasoned pro, Burton has everything needed to make sure every ride down the mountain is pure magic. It’s the perfect combination of passion, technology, and creativity, all packed into every board, boot, and jacket.
So, if you’re ready to take your snowboarding game to the next level, it’s simple—start with Burton, and let the good times roll (or slide, in this case).
