adidas Unveils SWITCH FWD for an Unparalleled Running Experience

adidas, the global sporting goods leader, continues its dedication to relentless innovation in the running footwear industry with the introduction of SWITCH FWD. This groundbreaking running shoe is designed to revolutionize the running experience for athletes of all levels, featuring forward motion technology that converts weight into forward momentum with every stride.

A Leap in Running Innovation

adidas has always been at the forefront of pushing boundaries in sports performance, and SWITCH FWD is no exception. Engineered with cutting-edge design processes, the shoe’s EVA compound midsole features intricately designed voids that collapse and spring forward, harnessing the power of weight transfer into forward motion. The result is a smooth and dynamic running experience that has never been achieved before.

Mili Seiffert, Global Product Manager at adidas Running, explains, “Our pursuit of excellence in design has led us to find new ways to enhance the running experience for all runners, from professionals to everyday enthusiasts. SWITCH FWD is a culmination of years of testing and dedication to the goal of converting weight into forward momentum. It’s a true triumph of innovation and a testament to our commitment to deliver groundbreaking running shoe technology.”

The Technology Behind the Forward Motion

The EVA compound midsole, combined with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process. This unique engineering creates a running experience like no other, where the shoe acts as a catalyst for increased propulsion with each step, boosting performance for runners at every level.

Enhanced Breathability and Grip

In addition to its forward motion technology, SWITCH FWD offers a range of other performance-enhancing features. The shoe boasts a lightweight Continental™ outsole, providing runners with exceptional grip and traction in all weather conditions. The upper is constructed using a lightweight engineered mesh with strategically positioned windows on the forefoot and midfoot, promoting enhanced breathability and optimal airflow during runs.

Stylish Design and Global Availability

SWITCH FWD is available in a primary white and silver violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway with lucid lemon accents for men. The shoe showcases a sleek and modern design, combining performance and style seamlessly.

Starting July 27th, athletes and running enthusiasts around the world can purchase SWITCH FWD for €140 via the adidas app, online, and at select adidas retail stores.

Join the Running Revolution with #SWITCHFWD

To join the conversation and be part of the running revolution, follow adidas Running on Instagram, TikTok, and Twitter using the hashtag #SWITCHFWD @adidasrunning. Connect with fellow athletes and celebrate the transformative experience of SWITCH FWD.

About adidas

Headquartered in Herzogenaurach, Germany, adidas is a global leader in the sporting goods industry, employing over 59,000 people worldwide. With a strong commitment to innovation and excellence, adidas generated sales of €22.5 billion in 2022, solidifying its position as a driving force in the sports performance market.

adidas’ launch of SWITCH FWD marks a groundbreaking leap in the world of running footwear. With its forward motion technology, the shoe promises a smooth and dynamic running experience that’s unparalleled in the industry. Designed to propel athletes of all levels forward, SWITCH FWD exemplifies adidas’ dedication to pushing the boundaries of innovation and providing runners with cutting-edge performance-enhancing solutions. Join the revolution and experience the future of running with SWITCH FWD, available globally from July 27th.

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