Burton Snowboards, the name that has become synonymous with snowboarding, has led the charge in transforming snowboarding from a backyard hobby to a world-class sport. Founded by Jake Burton Carpenter in 1977, Burton has played a pivotal role in nurturing the snowboarding culture and community. This article dives into the heart of Burton Snowboards, exploring its vast array of products, commitment to sustainability, and dedication to the snowboarding community.
From Humble Beginnings to Snowboarding Titans
Burton Snowboards started with a vision to create a better way to slide on snow. Jake Burton Carpenter’s passion and dedication to snowboarding fueled the inception of Burton, a company that would later become a leading brand in the snowboarding world. With innovation at its core, Burton has introduced numerous advancements in snowboard technology, design, and functionality, catering to both seasoned professionals and enthusiastic beginners.
The Burton Collection: A Symphony of Snowboarding Essentials
Burton’s arsenal of snowboarding gear, clothing, and accessories goes far beyond the surface, providing a comprehensive suite of products that cater to every aspect of the snowboarding lifestyle. Let’s delve deeper into the Burton collection, exploring the meticulous design, innovative technology, and diverse range of products that make Burton a standout brand in the snowboarding world.
The Heart of the Hill: Burton’s Snowboard Lineup
- All-Mountain Versatility: The Burton Custom and Feelgood boards exemplify all-terrain versatility, designed to handle any condition or landscape the mountain throws your way. These boards are perfect for riders who love to explore and need equipment that can keep up with their adventurous spirit.
- Freestyle Dynamism: For those who live for the park and pipe, Burton offers boards like the Burton Process and Talent Scout. These boards are engineered for maximum pop, responsiveness, and stability, enabling riders to push their limits and perfect their tricks.
- Backcountry Exploration: The Burton Family Tree series is tailored for riders who crave deep powder and untouched slopes. With a focus on floatation and maneuverability, these boards invite you to carve your path in the backcountry, offering an unforgettable ride every time.
Beyond Boards: Apparel and Accessories
- Outerwear That Performs: Burton’s line of technical outerwear, including the [ak] GORE-TEX series, provides unparalleled protection against the elements without sacrificing breathability or mobility. From insulated jackets to waterproof pants, Burton’s outerwear ensures you stay warm, dry, and comfortable, no matter how harsh the conditions.
- Layering for Comfort: Understanding the importance of layering, Burton offers a range of base and mid-layers designed to regulate body temperature and enhance comfort on the hill. The Burton [ak] Helium series, with its stretch insulated jackets, exemplifies high-performance layering that keeps you focused on your ride, not the weather.
- Gear Up: Burton’s commitment to a holistic snowboarding experience is evident in its extensive range of gear and accessories. From the revolutionary step-in convenience of the Burton Step On® bindings to the customization and support of the Burton Ion BOA® snowboard boots, Burton ensures that every piece of equipment enhances your connection to the board and the snow.
Rainwear Collection: Embracing the Elements
- Veridry for Wet Weather: Recognizing that adventures don’t end when the snow melts, Burton’s Veridry rainwear collection provides waterproof, breathable, and packable solutions for year-round outdoor enthusiasts. Whether you’re urban exploring or hitting the trails, the Veridry 2L and 2.5L rain jackets keep you dry and on the move, exemplifying Burton’s versatility beyond the winter season.
A Commitment to Sustainability and Style
Burton’s dedication to sustainability is interwoven throughout its product lines, with eco-conscious materials and practices being a priority. The brand’s B Corp recertification is a testament to its ongoing commitment to not just being the best in the world, but the best for the world. Burton’s approach to design marries style with sustainability, ensuring that looking good and doing good go hand in hand.
With a blend of performance, innovation, and sustainability, the Burton collection stands as a testament to the brand’s unwavering dedication to the sport of snowboarding and its community. Whether you’re gearing up for a day on the slopes, braving the rain, or simply embracing the snowboarding lifestyle, Burton offers everything you need to embark on your next adventure with confidence and style. Embrace the Burton way, where every turn on the mountain is a step towards a more sustainable, inclusive, and thrilling snowboarding world.
A Community United by Snowboarding
Burton’s influence on the snowboarding community cannot be overstated. The brand has been instrumental in fostering a global community of snowboarders, united by their passion for the sport. Through events like “A Day for Jake,” Burton honors the legacy of its founder while celebrating the joy and camaraderie that snowboarding brings to people’s lives.
Learning and Growing with Burton
Burton’s commitment to the snowboarding community extends to education and skill development. The brand offers a wealth of resources for riders of all levels, from beginners looking to learn new skills to seasoned snowboarders seeking to maintain their gear. Burton’s blog and news section is a treasure trove of information, featuring updates from the Burton Team, maintenance tips, and insights into the latest snowboarding trends and techniques.
Join the Burton Family
Becoming a part of the Burton family means more than just owning a snowboard or wearing the brand’s apparel. It’s about joining a movement that values innovation, sustainability, and community. With free shipping for loyalty members within Europe, a comprehensive sale section offering significant savings, and a future-focused approach to product development, Burton Snowboards invites snowboarders around the world to experience the thrill of snowboarding with the best in the business.
In the words of Jake Burton Carpenter, “Snowboarding is not a sport, it’s a lifestyle.” Burton Snowboards embodies this philosophy, continuously pushing the boundaries of what’s possible in snowboarding while nurturing a global community that shares a deep love for the sport. Whether you’re carving down a pristine slope, exploring backcountry terrain, or simply enjoying the snow with friends and family, Burton has you covered. Join the Burton revolution and change the way you see, feel, and live snowboarding.
