Natural Heroes: Embracing Nature for Clean Beauty


Natural Heroes emerges as a beacon of clean beauty and sustainability in the personal care industry. Since its inception in 2016, the brand has garnered a loyal following, serving over 100,000 customers and earning impressive reviews for its dedication to natural, ethical, and eco-friendly products. This comprehensive article explores the core aspects of Natural Heroes, including its innovative product offerings, commitment to social entrepreneurship, and the vibrant community it fosters.

Product Innovations

Natural Heroes has dedicated itself to pushing the boundaries of clean beauty, continuously innovating to meet the diverse needs and values of its conscientious customer base. The brand’s product range extends far beyond conventional offerings, embracing a holistic approach to natural skincare and personal care.

Expanded NO BS Deo Line

The NO BS Deo line exemplifies Natural Heroes’ commitment to transparency and effectiveness, offering several variations to suit different preferences:

  • Sensitive Skin Formula: Recognizing that some individuals have sensitive underarm skin, Natural Heroes developed a gentler version of their popular deodorant, free from baking soda and essential oils that might irritate sensitive skin.
  • Active Formula: For those with an active lifestyle, this enhanced version provides extra protection against sweat and odor, ensuring freshness during workouts and strenuous activities without compromising on natural ingredients.
  • Fragrance-Free Option: Catering to those who prefer or require unscented products, the fragrance-free NO BS Deo maintains efficacy while ensuring it is suitable for all, including those with fragrance sensitivities or allergies.

Innovative Skincare Solutions

  • Blue Light Protection Serum: With increased exposure to digital screens, Natural Heroes introduced a serum designed to protect the skin from the harmful effects of blue light. This innovative product combines antioxidants and natural filters to shield the skin, maintaining its health and vitality in the modern digital age.
  • Pollution Defense Cream: Urban dwellers face daily exposure to pollutants that can accelerate skin aging. Natural Heroes’ Pollution Defense Cream is formulated with natural ingredients known for their detoxifying and protective properties, creating a barrier against environmental aggressors.
  • Biodegradable Glitter: Embracing the festive spirit without compromising the environment, Natural Heroes offers biodegradable glitter, allowing customers to enjoy sparkles guilt-free, knowing they won’t harm the planet.

Enhanced Hair Care Range

  • Scalp Treatment Oil: Addressing the foundation of healthy hair, this scalp treatment oil is designed to nourish, soothe, and revitalize the scalp, promoting healthier hair growth and relieving common issues like dryness and itchiness.
  • Natural Dry Shampoo Powder: Expanding its repertoire of hair care, Natural Heroes presents a dry shampoo powder made from natural, absorbent ingredients that refresh hair between washes without the use of aerosols or harsh chemicals.
  • Herbal Hair Rinse: Complementing its shampoos and conditioners, the brand offers a herbal hair rinse designed to balance the scalp’s pH, remove product buildup, and add a natural shine to the hair.

Body Care Innovations

  • Magnesium Body Butter: Recognizing the importance of magnesium for overall well-being, Natural Heroes developed a body butter enriched with this vital mineral, aiding in relaxation, muscle recovery, and skin health.
  • Eco-Friendly Sunscreen: Offering protection from the sun while respecting marine life, Natural Heroes’ sunscreen is formulated with non-nano zinc oxide, providing a physical barrier against UV rays without harming coral reefs.

These product innovations reflect Natural Heroes’ dedication to evolving with its customers’ needs, incorporating the latest natural ingredient research and eco-conscious practices to create effective, sustainable, and ethically produced beauty and personal care solutions.

DIY Recepten (Recipes)

Emphasizing a hands-on approach to beauty, Natural Heroes offers DIY recipes that empower customers to create their personal care products:

  • Volume Dry Shampoo: An easy-to-make recipe delivering a natural solution for refreshing hair between washes.
  • Vegan Deodorant: A beginner-friendly recipe for crafting a natural, baking soda-free deodorant at home.
  • Choco Peppermint Shampoo Bar: An innovative formula combining natural surfactants for a gentle yet effective cleansing experience.

Community and Sustainability

Natural Heroes not only offers products but also fosters a community where like-minded individuals can share knowledge and experiences. This community aspect is bolstered by the brand’s commitment to sustainability, as seen in its packaging choices (glass and paper over plastic) and refill options, echoing a broader mission to produce responsibly in the Netherlands.

Why Choose Natural Heroes?

Clean Beauty Standards

Natural Heroes stands for clean beauty, with vegan products free from undesirable additives, ensuring that customers enjoy pure, effective skincare and personal care solutions.

Social Enterprise

As a social enterprise, Natural Heroes emphasizes ethical production and environmental responsibility, using sustainable materials and supporting local manufacturing.

Customer Satisfaction

With a high customer satisfaction rate, evidenced by thousands of positive reviews, Natural Heroes continues to meet and exceed the expectations of its community, offering quality, transparency, and innovation.

Speedy Delivery

Understanding the importance of convenience, Natural Heroes ensures that orders placed before 23:30 are delivered the next working day, enhancing the overall customer experience.


Natural Heroes stands as a paragon of the clean beauty movement, offering a range of products that are not only kind to the skin but also the planet. With its innovative NO BS Deo, an array of bestsellers, and a commitment to sustainability and community, Natural Heroes invites everyone to embrace a healthier, more sustainable approach to beauty and personal care. Whether you’re a DIY enthusiast or prefer ready-to-use products, Natural Heroes has something for everyone who believes in the power of nature for clean, effective beauty solutions.

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