GANT Unveils Sustainable Fashion Initiative and Rental Service

Rent, Return, Repeat: Sustainable Fashion Rental

GANT recognizes that clothing rental offers a sustainable and smart solution for individuals seeking to look their best for special occasions. Whether it’s suiting up for a wedding or dressing up for a celebration, customers can now rent high-quality garments from GANT’s summer collection, reducing waste and embracing a circular fashion approach.

7 Rules: A Sustainable Wardrobe

As part of their ongoing commitment to sustainability, GANT introduces the 7 Rules initiative. Inspired by the brand’s motto of “Never Stop Learning,” the initiative encourages customers to adopt a more conscious and longer-lasting relationship with their garments. By curating and maintaining a sustainable wardrobe, individuals can make a positive impact on the environment and contribute to a circular fashion economy.

Repair and Lifelong Care

GANT acknowledges that even the finest garments experience wear and tear over time. To support customers in extending the lifespan of their GANT jeans, the brand offers a Lifelong Repair service. When customers purchase a pair of GANT jeans, they can enjoy complimentary repairs at GANT stores, ensuring that well-loved jeans can be treasured for years to come.

Refresh and Garment Care

With a focus on longevity, GANT emphasizes the importance of proper garment care. The brand’s knowledgeable store staff are available to provide guidance on caring for garments, from drying Oxford shirts to storing delicate knits. By offering tips and insights, GANT encourages customers to maintain their clothing to ensure lasting quality and reduce unnecessary waste.

Relove and Pre-Loved Garments

Since its inception, GANT has been committed to crafting high-quality classics from durable fabrics. Now, GANT invites customers to embrace the concept of reloving and extending the life of their clothes. By appreciating and reusing pre-loved garments, customers can actively contribute to reducing waste and promoting sustainable fashion practices.

Remake and Waste Reduction

GANT continues its efforts to minimize waste and maximize resource utilization. Through limited-edition collections created from leftover fabrics sourced from design studios and factories, GANT showcases its dedication to transforming fabric scraps into unique and sustainable fashion pieces. These initiatives reflect GANT’s ongoing commitment to waste reduction and innovative design practices.

Regive and Clean Water Initiative

GANT believes that access to clean water is a basic human right. In collaboration with WaterAid, GANT has launched the Conserve Every Drop Project, aimed at providing clean water and sanitation to communities in the Bangalore region of India. By supporting this initiative, GANT demonstrates its alignment with the United Nations Global Goals for Sustainable Development and its dedication to making a positive social impact.

Recycle and Circular Economy

To further promote circularity, GANT has partnered with TexAid, an organization dedicated to recycling and circular practices. Customers are encouraged to recycle their unwanted GANT items in-store, contributing to the creation of a circular economy where clothing finds new purposes instead of ending up in landfills.

Rent and Discover

In line with their commitment to reuse and recycle, select GANT stores now offer a rental service for occasion wear and tailored pieces. By minimizing consumption and embracing the rental model, customers have the opportunity to explore the world of GANT while reducing their environmental footprint.

GANT’s latest initiatives exemplify their dedication to sustainable fashion and their pursuit of a more responsible and circular future. By promoting garment rental, implementing the 7 Rules initiative, and supporting various sustainability projects, GANT is paving the way for a more sustainable and conscious fashion industry.

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